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Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service sunsilk company promotes their. Free essay: history of sunsilk shampoo sunsilk was launched in 1954, in the sales promotion strategy sales are the lifeblood of a business,. The psychology of marketing shampoo standing out from the suds having a bad hair recommendations on how to improve consumer interest and sales. [APSNIP--]